Mackenzie is the Global Startup Evangelist at AWS. His days are spent traveling the globe to meet startups, share their stories, and connect engineering teams together. Every day there are a large number of startups launching on AWS across every imaginable industry. It’s Mackenzie’s mission to find stories of startups that are helping to improve the world and share these stories with a wide audience.
CPG manufacturers run some of the world's largest supply chains—thousands of suppliers, hundreds of plants, and global distribution networks. Yet most still manage food safety and compliance with fragmented legacy systems and siloed data. Those blind spots slow compliance, raise recall risk, and erode consumer trust—just as regulations like the FDA Food Safety Modernization Act (FSMA) raise the bar. Consumers want transparency. Regulators demand it. The question isn't whether to invest in traceability—it's how fast you can close the gap.
Over lunch, Mondelez international shares its journey building AI-powered traceability platforms that deliver enterprise-wide transparency, from raw-material origin to final delivery. The conversation then widens to the full supply-chain agenda: demand and supply planning, resilience, and the "factory of the future," all powered by AI transformation on AWS.
The takeaway: traceability is the entry point, not the destination. The same AWS data foundation that delivers farm-to-shelf transparency also unlocks resilient planning, faster compliance, and autonomous operations.
• Close the traceability blind spot. Learn how AI-powered graph data stores and real-time event capture give you origin-to-delivery visibility across every supplier, plant, and distribution center.
• Learn from practioners, not a vendor deck. Mondelez International shares its real decision-making journey: how it mapped vulnerabilities, defined fit-to-standard requirements, and achieved enterprise-wide traceability at scale.
Hosted by AWS and positioned as a single integrated solution rather than separate vendors:
• AWS — host, cloud, and AI infrastructure
• Mondelez International —  AI-powered traceability platforms that deliver enterprise-wide transparency
• Infosys — AI Next Traceability platform and implementation partner